Swedish ad agency Ester were given a nigh-on impossible brief by Stockholm’s County Aids Prevention Programme; make kids in the city wear condoms during sex. Stockholm has one of the lowest rates of safe contraception use in the whole of Europe, and safe to say, it’s a tricky one to push publicly.
In this video, Ester show how they used mobile phone applications to turn youth sex into an online platform, using defined variables which they then plastered around Stockholm and on websites, such as ‘Dog owners last longer’ or ‘146 people had sex in this area yesterday.’ It sounds exhausting (pun intended) but the results speak for themselves and we reckon it’s both ingenious and hilarious:
via PSFK
