Jessica Alba’s Supposedly “Ineffective” Sunscreen Is Catching Hella Heat

Jessica Alba‘s quest to become a Gwyneth Paltrow-like lifestyle guru may have hit a slight speed bump, with a number of complaints from people who claim her Honest Company‘s SPF 30 sunscreen doesn’t do a damn thing to protect them from the sun.
Customers who’ve been burned, both figuratively and literally, are taking to social media to post pictures of their angry red skin, claiming that Alba’s product is to blame, and the Amazon page is filling up with one-star reviews.

Reviews of the product note that it applies like a layer of “grease”, which then does not come off after washing and scrubbing and leaves skin feeling “gross”. They also claim that it offers little to no sun protection, and many say they sizzled while wearing it. 
“You don’t mess around with something this important,” said one reviewer, echoing the comments of many parents. “We applied this before going to the beach and reapplied at the beach after swimming. We all got burned, especially my daughter.”
In a statement to People, the Honest Company are standing by their product, saying:

“The Honest Company is committed to providing safe and effective products, and we take all consumer feedback very seriously.” 

“Our Sunscreen Lotion was tested, by an independent 3rd party, against the protocols prescribed by the U.S. Food & Drug Administration’s (FDA) monograph for over-the-counter sunscreen products. The results showed that our product is effective and safe for use as an 80 minute water-resistant (FDA’s highest rating), SPF 30 sunscreen lotion in accordance with FDA regulations when used as directed (Shake Well. Apply liberally and evenly 15 minutes before sun exposure. Reapply after 80 minutes of swimming or sweating, immediately after towel drying and at least every 2 hours).”

“The number of complaints received on our own website about our Sunscreen Lotion constitute less than one half of one percent of all units actually sold at”
It’s unclear whether those complaining on Amazon followed those specific instructions, though many of the reviewers seem to note that they applied the product “generously” and frequently, before and after swimming.
Jessica Alba herself has not commented, but has clearly chosen to send some good vibes into the universe as a precautionary measure:

Photo: Jean Catuffe via Getty Images