Gwyneth Paltrow‘s Goop, the lifestyle empire that runs on kale chips, #blessed vibes, positive parenting affirmations and really expensive Lummel chairs, appears to be in some degree of financial trouble.
According to a report obtained by Radar Online, Goop’s assets fell from $848,226 US in 2012 to $752,210 in 2013. Worryingly, the company has just over $1.6 million in debts falling due in the next year, up from $1.15 million in 2012.
Shareholders’ funds also took a pretty serious hit in 2013, and the company – which consciously uncoupled from London and moved to Los Angeles after Paltrow’s split from Chris Martin – has had a high staff turnover of late.
According to the Daily Mail, Goop’s former CEO Sebastian Bishop recently took a large, interest free loan from the company’s treasury, as did Paltrow herself.
Before you ask, though, the problem doesn’t appear to be with income, but rather with spending. Based on the 2012 figures, the company made a profit of nearly $1.9 million US, across product sales, commissions and Groupon promotions.
However, that same year, the company spent a staggering amount on “administrative expenses” – close to $1.6 million US. That, coupled with spending on the Goop newsletter and website, led to a loss of $39,823 US that year.
We jumped onto Goop’s online store to see if we could snap up any good deals. This amazing tuxedo jumpsuit – $995.00 by Band Of Outsiders – was sadly sold out.
These New York and London book stacks – apparently that’s a thing? – were a comparative steal at $685 a piece.
This array of cleansers, blemish busters and stem cell transformers will run you a cool $577 US.
Paltrow has not yet commented on Goop’s financial status, presumably because she’s too busy smiling beatifically at a flowering zucchini plant.
Photo: Jason Merritt via Getty Images
