DJ Khaled is a rapper, a songwriter, a producer, a husband, father, and connoisseur of Snapchat (tot the point that he Snapchatted the birth of his first child live). How on earth could someone add to that list? How could anyone have time?!
DJ Khaled has time. He has the keys to success.
So, he’s decided that the next step to his successful and fulfilled life, is creating a collaborative cocoa butter line with essential cocoa butter diety, Palmer’s.
It might seem like a weird outlier to you, but hey, just roll with it. DJ Khaled lives by no dumb “rules” that are placed on him by society. He is no average human.
(But really, it was likely because of that one time he told Jimmy Kimmel how goddamn important it was to “cocoa butter everything” on his late night show. No doubt that a marketing rep from Palmer’s had a lightbulb go off when that happened.)
He says,
“The DJ Khaled x Palmer’s capsule collection is a passion project of mine because my fans can now have a piece of my ‘glow’ thanks to Palmer’s and our collaboration.”
Khaled posted the advertisement for the cocoa butter to his Instagram account (his most prized commodity):
In ‘DJ Khaled’s Keys To Success’ range, cocoa butters come emblazoned with the rapper’s favourite statements: We The Best Glow, Live Life Smooth and They Block.
What each of these cocoa butters have different to the other… we do not know.
But honestly, we don’t care. We just want some. We want some so badly.
You gotta admit… the man can hustle.
Source: Instagram / @djkhaled.
