If you forget our national “go on mate, give it a crack” attitude, and set aside any patriotic leanings you may harbour, it’s still obvious Australia’s entry to this year’s Doritos Super Bowl ad comp was absolutely robbed.
He told News Limited “we absolutely obliterated them online,” and that the decision to screen all three competitors, instead of solely the winner, was a head-scratcher.
“When we heard they were screening two, our immediate thought was that we haven’t won. But because ours was the most popular of the ads, they want to screen ours too,” the Melburnian pondered, before adding “it’s really hard to understand how they won.”
Still, it’s not all bad. The ad’s exposure – and let’s face it, having your work displayed to hundreds of millions is actually worthwhile exposure – has landed him meetings with agencies in the States, despite some hand-wringers freaking out about it.