Lynx have been criticised for crimes against humour a crass viral campaign starring actress and singer, Sophie Monk. In it, the slashie appears as a fictional tennis player in a pun-laden in-faux-mercial for a product which scrubs and cleans sports balls, allowing for three straight minutes of testicle related jokes and visual gags. LOL.
“Balls – no one wants to play with them when they’re dirty,” she begins. “That’s why you have to keep your balls clean.” Afterwards she tests the product, our patience and the limits for how many times you can make the same joke in a three minute period by washing a variety of balls thrown from the audience including “small balls” for golf, “hairy balls” for tennis and a “big ball sack” for soccer.
Unsurprisingly, Melinda Liszewski of Australian lobby group Collective Shout said that complaints had been made with the Advertising Standards Bureau. “It’s undermining the move to create a culture of respecting women if you have got men openly joking about washing their balls so women can play with them,” she said. “Lynx’s target market is teenage boys and it’s sending them the wrong message.”
Last week, Monk defended the campaign by tweeting: “Lynx commercial getting 20% bad 80% like it, it’s fun, lighten up, I’m playing a character, chose it because I love humor, don’t get 2 deep.”
We think she means balls deep. This is just terrible.
For future reference this is how it’s done…
