Channel Seven Is Heading To Flavourtown By Launching Its Own Food Network

Because there is simply no such thing as too many food shows, Channel Seven has today announced they will soon be launching their own dedicated food network channel.

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7food was unveiled at the network’s Allfronts presentation earlier this morning, a partnership with US cable giants Discovery.

The new channel, which is set to launch in a matter of weeks, comes in the wake of Discovery’s Food Network ending its partnership with SBS; whose own food channel was recently rebranded SBS Food as a result of the partnership’s end.

Instead, all Food Network programming is being ported over to Seven and the new 7food channel, which network bosses promise will be a blend of content from the US culinary heavyweights as well as locally produced Seven programming.

Network bosses are touting a lineup of programming that includes some globally beloved Food Network series like ChoppedIron Chef AmericaRestaurant: Impossible, Cutthroat KitchenCake WarsThe Great Food Truck Race, as well as hall-of-fame worthy fare like Diners, Drive-Ins & Dives and Guy’s Grocery Games. Which means the KING IS COMIN’, BABY.

As far as local content is concerned, 7food is also set to feature the likes of My Kitchen RulesBetter Homes & GardensZumbo’s Just DessertsManu’s American Road Trip, and Aussie Barbecue Heroes in its programming.

The new channel will add to Seven’s existing roster of digital multichannels, which includes 7TWO7Mate, and 7flix. The Food Network programming will also be added to the network’s on-demand 7Plus service.

7food is due to begin broadcasting on digital channel 74 from December 1st.