Weep for your pores and hang on to your beloved skincare regime because beauty industry CEO Brendon Truaxe has announced a Deciem shutdown – the cult skincare brand is closing it’s doors “until further notice”, which he believes will be about two months.
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Posting a fairly cryptic video on the Deciem Instagram – combined with an equally-as-cryptic caption tagging nearly everyone of influence under the sun – the head of brands like The Ordinary, NIOD, and Hylamide details that the shut-down is associated with alleged “major criminal activity.”
https://www.instagram.com/p/Boq-xCIA5fx/
Truaxe talks candidly about the closure of the Deciem brand, which he believes will only be temporary.
Almost everyone at Deciem has been involved in a major criminal activity, which includes financial crimes and much others. You have no idea what a soldier I’ve been for more than 13 years – I’ve been made fun of as a porn actor and a fucking drug dealer and everything for the last 13 years, and it’s all ending now.
Deciem rose to cult-like status mostly through it’s cost-effective, ingredients-focused brand, The Ordinary. The company has been praised for it’s transparent and honest approach to skincare, and its booming popularity since its launch in 2015 has resulted in Estée Lauder investing in shares of the Deciem company. The company also has one store in Australia, located in The Rocks in Sydney.
It’s not yet known what exactly is happening with Truaxe and the Deciem brand, but since firing his co-CEO earlier this year, he has taken control of the brand’s social media, posting bizarre content that has previously had followers and fans concerned about his personal mental health.
We’ll keep you updated on what’s happening with the Deciem family as soon as we know, but from what can be seen, Truaxe has already begun to sever distribution ties with online beauty stores like Beautylish.
We only have a small bit left and will no longer carry The Ordinary or any Deciem products as the founder has discontinued our partnership. Don’t worry we’ll have something coming to replace for you. ❤️ In the meantime stock up!
— Beautylish (@beautylish) October 9, 2018
