Judge Removes Deciem Founder From CEO Role After Truly Wild Week

A judge in the Ontario Superior Court has made an order barring Brandon Truaxe from involvement in the operations of Deciem, the skincare company he founded, after a wild and erratic week on social media.

On Monday of this week, Truaxe made headlines when posted a video to Instagram ordering all of the company’s The Ordinary-branded stores to shut down, alleging some sort of unspecified criminal activity throughout the organisation.

On Thursday, global cosmetics giant the The Estée Lauder Companies, which owns 28% of Deciem, responded by applying for an injunction, barring him from taking any actions pertaining to the operations of the company.

Truaxe, who did not attend the hearing, has now been stripped of his role as an officer or employee of the company. The founder has been removed from the company’s board, and co-chief executive Nicola Kilner has been installed as interim CEO.

A representative of Estée Lauder said in a statement:

“We are pleased with the court’s decision today, and will be working closely with Deciem’s leadership team to support and guide them as they resume operations and continue to provide consumers with the products that they know and love.”

Earlier this year, Truaxe took over the company’s official Instagram page, and began arguing with followers and sharing internal company correspondence as well as bizarre videos of garbage piles and dead animals. The company’s official Instagram account now show’s a blank page.

Stores around the world have begun to reopen after the surprise closure earlier in the week, and the company’s Melbourne location on Chapel Street and Sydney store in The Rocks have both confirmed that they are open as per normal today.