What with your phones and your wigwams and your shamwows and your fucking roombas, nowadays, it’s a tough market to genuinely impress consumers with groundbreaking inventions.
Time’s have changed. In 1998 I was genuinely blown away for a solid week when we got a MF rumble pak to slightly enhance the N64 experience; today, I’m likely to complain that the Messina I ordered via an app on my phone was slightly melted.
But make no mistake. Even if you’ve tried nothing and you’re all out of ideas, the market for innovative inventions that genuinely shock consumers hasn’t closed up shop just yet.
Behold the self-proclaimed “world’s best travel jacket”, AKA the Baubax, currently making the rounds and absolutely smashing through its Kickstarter campaign with a staggering $2.4 million-and-counting in support. But beyond that, overnight it officially became the “most-funded clothing project in the history of crowdfunding”.
It’s the elder wand of jackets. The Narnia of jackets. The Messiah of jackets. It features:
Truth be told, the stroke of genius comes down to a fairly simple equation, where:
(Cargo pants + Swiss army knife) x Bland AF-looking Jacket = C.R.E.A.M.
The project is likely to surpass $3 million in backing as the campaign knocked its $20,000 goal out of the park in a matter of days, and still has over a month of funding left to go.
Jacket, you go show everybody.
