To coincide with the launch of their latest clothing line “Olsenboye”, Mary-Kate and Ashley are giving a (very) young designer a chance to kickstart their career through a design contest sponsored by US department store, J.C. Penney.
The gist of the comp is for applicants, aged 13 to 21, to design an original item of clothing for the Olsenboye collection (they’ll be judged on the idea and a sketch – not the actual physical production of a garment). The winner gets a trip to New York City, a $1,000 shopping spree, a chance to have their design included in an Olsenboye collection and, OMG: a meeting with the M-K and Ash in NYC. That shit is crazy. I wonder how tiny they are in real life… Do you think you’d be allowed to touch them? Would Justin Bartha be hanging around with MK? Would MK mind if I call her “MK”?…
Olsenboye is quite a departure from their other more high-end clothing lines, Elizabeth & James and The Row: it’s super tweeny and comes in loud primary colours and tacky prints. In other words: Mary-Kate and Ashley wouldn’t be seen dead in the stuff. Be that as it may, the entire range is priced between $20 and $50 and is pretty much guaranteed to be a hit with the middle-American masses, meaning millions upon millions more dollars for the Olsen’s to put in their giant money bin.
For young fashionistas who might consider entering, you can get some inspiration from the aw-shucks TVC for the brand… “Aw-shucks” or aw-ful:
The straw boater is cute though.
Via WWD
