There’s Now A Carved Cheese ‘Brie-Oncé’ ‘Cos God Is Dead & We Grilled Him

A post shared by The Robin Collective (@therobincollective) on Mar 30, 2017 at 4:04am PDT

That right there is Brie-Oncé, which is almost exactly what its name implies: a huge sculpture emulating Beyoncé’s instantly-iconic pregnancy announcement photo, carved entirely out of cheddar cheese.

For reference:

We would like to share our love and happiness. We have been blessed two times over. We are incredibly grateful that our family will be growing by two, and we thank you for your well wishes. – The Carters

A post shared by Beyoncé (@beyonce) on Feb 1, 2017 at 10:39am PST

That monstrosity has been created by sculptor David Bradley. He was hired by The Robin Collective, a London-based advertising firm which probably needs to take a step back from the deli counter.

They apparently intend to enter the 20-odd kilogram hunk of dairy in the East Village Cheese and Wine Festival’s cheese carving competition this Saturday, which a) is a thing, and b) a thing they will likely win.

Creative director Brandy Klingelpuss told CNN they arrived at, uh, this, after kicking around a few puns. “Brie-oncé was the one everyone liked the most,” Klingelpuss said, before adding “we talked about putting Babybel in the stomach, but it never actually happened.”

It’s all a bit familiar, hey:

Source: CNN.
Photo: The Robin Collective / Beyoncé / Instagram.