How Technology Helps Designers Take Their Concepts From Screen To Runway

Contributor: PEDESTRIAN.TV

From searching the web for idea inspiration, to creating digital sketches and presenting collections on social media, it’s evident that technology is fast becoming an integral part of fashion creation’s entire journey.

Take emerging designer Chloe Mottau for example, who was chosen for our Designers In Residence program with HP and taken under the wing of POPSUGAR Australia’s fashion editor, Kate McGregor, to launch a capsule collection at this year’s Mercedes-Benz Fashion Week.

In our previous instalments we followed Chloe’s design journey, which gave us behind-the-scenes access to her brainstorming and garment construction methods and subsequently explored fashion designers’ ever-growing coexistence with technology.

In fact, Chloe’s capsule collection at 2019’s MBFWA – showcasing three beautifully-diverse looks – showed how technology can elevate the entire design process, from initial brainstorms to launching realised collections.

For example, when Chloe found samples and textiles she liked at a fabric store, she’d scan them onto her HP Spectre Folio and explore them against her sketches, adapting them to the human form.  She also created sketches via hand and then digitally edited those sketches on her laptop to see how everything worked in a cohesive manner. This allowed for a malleable working pad that could easily be modified and experimented with to unlock a new level of creativity.

At MBFWA, technology also played a huge role as fashion-goers were able to post and livestream fashion shows and collections easier than ever before, not only creating an immediacy for their viewers but also increasing audience reach for young, emerging designers like Chloe. Check out the third video below.

Keep an eye out for Chloe, who’ll be looking to officially launch her label in the next few months, with a passion to bring beautiful and experimental textiles to the Australian fashion industry.

If you’re interested in any of Chloe’s tools, feel free to check out HP‘s sprocket printer, a mini printer compatible with your phone. Tools like the sprocket printer provided room for greater exploration, spontaneity and the ability to push boundaries in terms of how garments should be realised and constructed.

Chloe also used the HP Spectre Folio, a laptop crafted from 100% genuine leather. The HP Spectre folio has three different modes (Forward, Tablet and Laptop mode), which allowed Chloe to be versatile with her working methods.

Remember, boundaries are made to be defied. Happy creating, friends.