Today it has been announced that the most important week of the nation’s cultural calendar, Mercedes-Benz Australian Fashion Week (MBFWA), will be relocated from its longtime home at the Overseas Passenger Terminal in Circular Quay to the heritage-listed former transportation graveyard Carriageworks, located in inner-city Sydney suburb Eveleigh.
The event has also been shuffled forward on the calendar, scheduled to run from April 8 to 12 in 2013 – a huge benefit for chic attendees who don’t appreciate their erect nipples visibly showing in street style snaps across the internet. Terrific news!
While it is widely acknowledged that the only people who really care about Fashion Week are fashion media, local designers, models and otherwise unemployed fashion bloggers, the Spring/Summer season showings provide the most significant event at which talented local designers (with the exception of maybe two) can showcase their work to local and international buyers, as well as big name international media. Not to mention that it plays a crucial part in strengthening the careers of up and coming designers, exposing their talent to a wider audience.
In 2013 Fashion Week is teaming up with the Australian Exhibitions and Conferences (AEC) Premiere trade show, a mutually beneficial relationship that will enable more exhibitors to showcase and deliver more buyers into the one space. That’s a win-win for the industry.
Now let’s revisit the good times from last year with Street Peeper Phil Oh, Tommy Ton, Kate Waterhouse, drop dead stylish Yasmin Sewell and Ruby Rose.