In 1947, photojournalist magazine Picture Post observed:
Nothing [is] so despised as yesterday’s fashion. We invariably find our parents’ taste in clothes… intolerable. But, equally certainly, a succeeding generation will discover them in nostalgic beauty and forgotten charm. Once they belong to the day before yesterday their revival is certain.
So it’s no new jam that many of us are trying to immortalise Rachel Green in her dungarees. In recent years the runways and the masses have reinvigorated the styles people uninhibitedly worn in the 70s and 90s, sometimes ironically. It only takes watching a new generation find the daggy-clothes-you-grew-up-in ‘cool’ to realise that fashion operates in cycles – that everything that is old will become new again.
In homage to the rags that raised us, Sportsgirl is relaunching their ‘Recycle-it’ vintage clothing range in select stores and online. The collection of hand-picked threads includes effortless vintage staples such as denim skirts, denim pinafores, sweatshirts, t-shirts and floral dresses.
All pieces are ethically sourced and curated by Sportsgirl’s globetrotting team.
Buying Manager of ‘Recycle It’, Bianca Burd says:
What better way to relive the 90s than with authentic, now one-of-a-kind tees and sweats, from around the world? These looks, along with other 90’s must haves like oh-so-sweet ditsy floral tea-dresses, denim pini’s and recut Levi’s denim skirts, give girls an opportunity to stand out and embody a unique style.
Sportsgirl’s ‘Recycle It’ range will be available for purchase from 13th September 2017 in Selected VIC and NSW Sportsgirl stores (Bourke Street, Chadstone, Pitt Street and Byron Bay) and online.
Now we wait for normcore to become daggy.