With yesterday’s launch of the Australian branch of Britain’s beloved e-tailer, Asos.com, looming large on the minds of the powers that be in Australian refailtail, Myer announced yesterday its intentions to become Australia’s largest online department store with a tidy $9 million revamp of its current site, in conjunction with a push toward multiple social media channels which encourage a level of customer interaction befitting of their alliterative slogan.
Myer’s current online site has a capacity of 8000 stock-keeping units, a figure set to gradually increase to a 250,000 capacity with the site’s re-launch in November. The new interface will also allow shoppers to share photos on the website via a multi-channel sales strategy, presumably to help gauge whether or not customers should click purchase. That’s a nice touch, using Twitter and Facebook to encourage consumer interaction with your brand, but perhaps the considered and carefully worded advice of a friend is preferable to the anonymous bashing that seems to account for a fair share of the internet’s use these days, particularly on matters of sizable derrieres in ill-fitting jeggings. Just saying.
Myer Chief Bernie Brooks also revealed that the department store were also looking at installing in-store kiosks in the 67 nationwide stores that allowed customers to purchase items online that aren’t currently in stores. So you can shop online, while in-store – talk about covering your bases. Other features enabled by the upsize will include one-off ‘superdeals’ and private shopping club services that Brooks hopes will increase sales from a current $5 million online to the $30 – $40 million generated by your local bricks-and-mortar Myer.
Via The Herald Sun & The Australian
