Upon first view of the Juergen Teller-shot campaign for Marc Jacobs’ new fragrance for men Bang, discussion arose in the office as to whether or not women find Marc Jacobs attractive. Personally, I preferred him in his lean, preppy, pre skirt-wearing days; but I can definitely appreciate the transformation of a man from slim and tailored to a ripped and tattooed gay sailor. Of his new eau de toilette Jacobs says it’s been created for a “contemporary guy, who, even if he isn’t young, has a younger spirit.” Fittingly then, the 47-year-old designer has stripped down to nothing except for an oversize bottle of Bang for the campaign – with some aluminium foil and baby oil to complete the vision. Don’t you just love the packaging.
Bang will be available worldwide from September 2010 and includes such “notes” as black, white and pink pepper. A heart is enriched with masculine woody notes, while a base includes elemi resin, aromatic benzoin, vetiver, white moss and patchouli. That’s copied word for word off press release. Tasty.
See Photos Via Homotography
