In 2011, designers Susien Chong and Nic Briand celebrated ten years of their label LOVER with the showcase of the triumphant collection ‘The White Serpent’ at Australian Fashion Week. The much loved (no pun intended) label will see in a new milestone in 2012: the opening of its first flagship store.
Today LOVER has announced plans to open its first dedicated retail space in Sydney’s ‘The Strand Arcade’ in March 2012. The store will offer Lover fans another side of the brand through a tangible customer experience, and will open with the current AW12 collection ‘Lydia’ as well as a selection of exclusive pieces.
They sure have come a long way from their market-stall roots.
