Rosemount Australian Fashion Week doesn’t kick off until May, but to jump on the wave of media excitement generated by L’Oreal Melbourne Fashion Festival (is that even a partially accurate statement?) – RAFW have announced a couple of international stars of the Blog World who will head to our shores for the event: Tommy Ton – the increasingly high-profile Canadian photographer and fashion fetishist behind street style blog Jak & Jil, and Susanna Lau AKA Susie Bubble – the macaroon loving London-based lady behind Style Bubble.
The confirmation of their attendance came via the Information Super Highway earlier this morning:
During the last collections season in New York, London, Milan and Paris we noted the overwhelming presence of bloggers among the audience of the major shows – and in the front row no less! – so naturally the major Australian fashion event planners would want to follow suit. It’s a clever publicity strategy too. According to statistics on Alexa Internet: Website Information, Style Bubble currently receives over 500,000 page impressions per month, and Jak&Jil averages around 1 million. That’s a pretty amazing reach to achieve for the cost of a first class plane ticket and appearance fee*.
There’s also whispers of some huge (some might even say super) models planning a visit to Australia to walk for a Sydney-based streetwear label during RAFW. Watch this space for updates as the information comes in.
*This is pure speculation – we have absolutely no idea what Lau or Ton are being paid to appear and if they are at all.
Main image courtesy of Refinery 29
