If you’ve ever had some spicy dreams about Jake Gyllenhaal being the father of your children (don’t lie) you’re in for a bloody TREAT today, friends.
Jake stars in the latest Raf Simons-led Calvin Klein campaign for the fragrance Eternity, alongside Ethiopian supermodel and maternal health activist Liya Kebede and their imaginary gorgeous bebe, model Leila.
The campaign will also include commercials that’ll debut next month, starring the trio. Calvin Klein dropped a press release on the new campaign, indicating the new ad was a 2017 take on the Eternity fragrance’s long history of being associated with romance.
Calvin Klein’s longstanding ideas of romance, love, intimacy, and commitment. Today, those values continue with the focus very much on contemporary life.
Raf’s been shaking things up at the iconic brand, and his recent campaigns have been championing diversity and fresh faces in the modelling and fashion-muse world – his recent campaign featuring the male stars of Moonlight received rave reviews from the style set, and he even collabed the CK brand with muso darlings The xx for their dreamy ‘I Dare You’ music video.
So far, the Chief Creative Officer is yet to put a foot wrong – he’s nailing this generation’s move toward inclusivity and no-bullshit, and the fashion world is loving it sick. He recently picked up not one, but two CFDA Awards (Menswear Designer of the Year and Womenswear Designer of the Year) for his work with the brand.
Keep bringing the fire there, Raf.
