Welcome to the future right now, David Jones! The Australian department store has just announced the launch of its new online store featuring a mobile-optimised shopping site, integrated blog and shoppable David Jones magazine iPad app – and just in time for the gifting season.
It’s a wise and, frankly, necessary strategy for the brand after having seen sales suffer due to the increasing popularity of various online competitors like ASOS Australia, The Iconic and every other e-tailer that ships to Australia.
The new online store has more than 950 local and international brands in stock, and to celebrate the launch David Jones is offering free delivery on all online purchases made before December 14. Get browsing at davidjones.com.au.
