This one’s for all you sartorially-attentive dudes out there. British retailer ASOS is set to launch a dedicated Australian site sometime this month and the online giant has devised a pretty clever way of showing off the clothes.
The ‘ASOS Urban Tour’ is an interactive digital campaign integrating the latest music, art and fashion that are currently emerging from cities like Berlin, Tokyo and New York. ASOS have eschewed the use of models in exchange for some of the world’s best street dances, skaters and , and if you fancy any of their gear the campaigns interactive capability let’s you shop the product straight off the performance artists’ back.
The campaign launches tomorrow online at www.asos.com/urban-tour. In the meantime you can get a teaser here…
