I love it when a plan comes together. That’s what Hannibal from The A-Team used to say, and it’s also how I imagine the people at ASOS and Puma felt after seeing the results of their menswear collaboration for Spring 2012. It’s that good.
Shot by acclaimed UK photographer Jamie Morgan, the collection is modeled by some of the finest contemporary street art talent from around the world across sculpture, graffiti and graphic design, and the clothes themselves are the perfect marriage of modern style and sport functionality. There’s no fuss here, just piece after immaculate piece of neat beautifully-finished streetwear for dudes.
The full 60-piece collection will be available at asos.com/au from 25 September 2012.
Check out the images here.
To mark the collection ASOS sent filmmaker Ben Newman to Sao Paulo, to document the lives of Os Pixadores – a pioneering, guerilla graffiti collective re-writing the city. The full film will launch with the collection on September 25th. Trailer here: