SBS Kicks Another Goal, Secures The Free-To-Air Rights For UEFA Euro 2016

SBS are kicking massive goals at the moment, particularly in their sports department, which has got to be in line for some sort of raise or a pat on the back or a cuddle at the very least.

Coming hot on the heels of the broadcaster revealing they’ve inked a huge deal with Optus to sub-license one game of the English Premier League per week, meaning EPL football will return to free-to-air TV in Australia for the first time in 12 years, the network has further cemented themselves as the go-to home of association football in the country.
The network today confirmed they have secured the exclusive broadcasting rights to the massive and hotly anticipated UEFA Euro 2016 tournament, which is due to kick off in June.
The tournament – essentially a Europe-only World Cup – is one of the biggest international soccer tournaments in the world, and is expected to draw in some of the biggest names in the game to represent their respective countries.
Held in various venues around France, SBS will broadcast all games from the knockout stage of the tournament onwards live and in HD – including the final on Sunday June 10th (June 11th Australian time).
The group stages will be covered in a daily highlights and analysis show, which will air every evening at 5:30pm on SBS2.
SBS’ director of sport Ken Shipp trumpeted the rights as yet another big coup for SBS and its long, proud history of broadcasting soccer in Australia.

“SBS is pleased to have obtained the exclusive free-to-air rights for the UEFA Euro 2016. We’re incredibly passionate and proud about our football heritage. SBS has been in the football business for over 30 years and we believe that football is a sport that truly reflects our unique Charter by connecting Australia’s diverse communities.”

Spain enter the tournament as two-time defending champions, but will face stiff competition in the quest for a three-peat from the likes of reigning World Cup champions Germany and a surprisingly revitalised England outfit.

The tournament kicks off on June 10th with host nation France taking on Romania.

Source: SBS.
Photo: Alex Grimm/Getty.