If you’re wondering what the turnaround from event to cross-promotional branded meme content is: it’s eight days.
Eight days ago, Drake lint-rolled his pants while sitting courtside at an NBA playoffs game (because duh, who likes having grey fluff on their pants at the big game). It was caught on video, memes were created, and we all had a big lol at Drizzy for not starting at the bottom when sprucing up his trousers:
Pictured above: starting from the top and rolling downwards.
Last night, Toronto Raptors – for whom local lad Drake is “global ambassador” – handed out limited edish Raptors/OVO lint rollers to fans at the game against the Brooklyn Nets, bringing the promotional cycle full circle:
Limited edition for Game 5… ready to roll. Thanks @BounceFresh! @Drake #OVO #WeTheNorth #RTZ pic.twitter.com/BBAOlDBTgs
— Toronto Raptors (@Raptors) April 30, 2014
