Israel Folau Is Foxtel’s New Rugby Union “Ambassador” For The World Cup Leadup

Let’s be real here for a second. For all the streaming whatnots and the on demand bizzos that your Netstan‘s or your Prestoflix‘s and such have brought to the table over the past few months, Foxtel still has live sports. Unless things change drastically in the next couple of years, that will always be their main selling point. In fact, that should probably be their company slogan. “Foxtel: We have live sports.” And if people tempted by that sort of thing still aren’t convinced, they could then add “…in HD” and close the deal.

And one of the bigger coups for Foxtel – and Fox Sports – in the coming months is the Rugby World Cup, which they will show every match of live and in HD – save for the few Wallabies games, which Nine has stitched up. But the big clashes between New Zealand, host nation England, France, and South Africa? All on Fox.
And to ramp up the promotion for their World Cup coverage, Foxtel have today revealed a new partnership with code-hopping superstar Israel Folau, who will act as an “ambassador” of sorts for the Pay TV giant.
Folau will act as the face of the World Cup coverage, and will be front-and-centre of a marketing and advertising push across all of Foxtel’s branding.
A press release issued by Foxtel earlier today confirmed the move, stating:

“Foxtel today proudly announced that it has signed a deal with New South Wales Waratahs and Australian Wallabies champion Israel Folau as an official sports ambassador for its extensive coverage of Rugby Union.”

“Folau will bring his considerable talent to bear in a series of new marketing and promotional campaigns for Foxtel that highlight the company’s sports leadership in bringing subscribers the best possible sports experience including every game of the 2015 Rugby World Cup, airing live and with no ad-breaks during play starting 5:00am 19 September (AEDT) when England faces off against Fiji. Fox Sports will also feature a dedicated channel devoted to the 2015 Rugby World Cup.”

Folau added his own enthusiasm to the statement:

“I’ve been very fortunate to experience a lot of different things in my career so far, but away from the field I’m also a huge sports fan, and no one does it better than Foxtel when it comes to bringing the best in sporting action into Aussie living rooms. That’s why I’m thrilled to join the Foxtel team, to help show everyone what real sports coverage is all about.”

“With so many great games on the horizon, including the Rugby World Cup, if you have Foxtel you are in for a real show in the coming months.”

So for any of you wondering why you’re seeing Izzy’s face every second ad-break when you flick on Fox 3 any time over the next few months, now you know.

And knowing is half the battle.
Photo: Mark Metcalfe via Getty Images.

via mUmBRELLA.