“Since the transformation of our game began back in 2003, the change in football has been remarkable.”“Football has always been the World Game but it is now also entrenched as a mainstream Australian sport, with deep connections to Asia, the fastest-growing region in the world. “Our game has never seen a deal of this magnitude before. This six-year agreement gives us the certainty to continue to implement our strategy to grow the Hyundai A-League and the Westfield W-League and invest more in grassroots football development and the women’s game.”“The new arrangements will benefit all areas of football in Australia, but in particular the A-League clubs and players who will receive additional funding as a result of today’s announcement.”
The deal comes during a tumultuous time for Foxtel, which faced severe backlash from customers over allowing the broadcast rights to the English Premier League lapse, coupled with a recent announcement that the cost of their sports package will increase by 16% early next year. This, despite refusing to confirm whether the company would remove the $10 fee for HD channels.