We’re all bloody obsessed with makeup and skincare these days, so it will come as literally no surprise to learn that Australian beauty icon, MECCA, has just announced an entire beauty festival dedicated to the stuff we put all over our face/bod.

MECCALAND is a 3 day festival that’ll take place in Melbourne from 13-15th April this year, and it’s set to be a doozy – especially if you’re a fan of the brands MECCA reps, like Drunk Elephant, NARS and Too Faced to name a few.

There’ll be a bunch of Insta-famous and vlogger types in attendance, like Sammy Robinson, Shani Grimmond, Bella Fiori and Heidi Hamoud.

There will also be 12 sessions to choose from across the three days, and each interactive session will feature a bunch of brand experts, influencers and more who’ll teach you new shit.

But probably the coolest news is every attendee gets a sweet tote showbag situation, plus there’ll be heaps of roaming giveaways – and a bunch of exclusive limited edition products only available at the festival.

“MECCALAND will bring together our community of die-hard MECCA Beauty Junkies for our first-ever festival,” explains MECCA founder Jo Horgan. “It’s a celebration of the best the beauty world has to offer in an interactive, theatrical, fun-filled environment.”

Keen as a bean? Tix will be on pre-sale for MECCA Beauty Loop members from 26th Feb, and will set you back $49, with general public getting access from the 27th. You have to become a Beauty Loop member before the 24th Feb if you want in for that presale though, so get cracking.

Image: Mecca