Ahh, remember Snapchat? Well, the app that first gave us stories is now trying to desperately crawl its way back into your life, and they’re willing to pay you for it.
As it turns out, Snapchat still exists, and it’s not just for sending nudes when you go home for the holidays. It has evolved and now have its own TikTok-esque service – Spotlight – that they’ll actually pay you to use, if you’re good enough.
Spotlight has been a thing for a while now, and the concept of Snapchat paying users if their content goes viral isn’t exactly new either. But I was today years old when I discovered that its not just big influencers like Charli D’Amelio making bank through the creator fund, it’s normal people like you and I.
Pretty neat huh?
So basically, Snapchat hands out $1 million USD every day to the creators of that day’s viral content. Even if you’re not a mega influencer, if your video happens to go viral, Snapchat will pay you for it.
“Earnings are determined by a proprietary formula which rewards Snapchatters primarily based on the total number of unique video views a Snap gets in a given day (calculated using Pacific Time) as compared to the performance of other Snaps that day,” the Snapchat website reads.
“Many Snapchatters will earn each day, and the ones who create the top Snaps within that group will earn the most for their creativity. We actively monitor for fraud to ensure that we only account for authentic engagement with Snaps. Our formula may be adjusted from time to time.”
According to the New York Times, one user named Andrea Romo made approximately half a million dollars after posting a now-viral video of her sister deep-frying a turkey on Thanksgiving. But nope, she’s not an influencer, she’s just a random girl who works in retail.
“It was a big surprise that you can get money posting a video of something totally random,” Romo told the New York Times.
Interestingly, Romo isn’t an exception to the rule here, with countless users sharing similar stories of making *bank* from a one-off viral video.
“You don’t have to ask to be paid, you don’t have to join any program, you just post a video and if it does well you get paid,” 19-year-old ceramist Dax Newman told the New York Times.
The concept seems similar to the TikTok creator fund, but doesn’t have the same exclusivity requirements (TikTok’s fund requires you to have at least 10,000 followers and 10,000 views in the last 30 days). This means that anyone, including you, could win the Snapchat lottery if your video happens to go viral.
So… How the heck do you make bank on Snapchat?
Well that’s the hard part. According to Snapchat, the algorithm promotes content based on the likes, shares and length of time spent on the video, which doesn’t really give you a lot to work with if you’re trying to hack the algorithm and go viral.
But hey, if you’re a super funny TikToker who wants to make some extra cash, it could be worth giving Snapchat a go (again).