Happy news, swipers: Tinder, the world’s most popular app for fucking meeting new people, today releases a brand new feature that makes it even easier to sex converse with strangers.
Gone are the boring days of Tinders past, whence users were limited to swiping in only two directions: introducing ‘Super Like’, where you can swipe UP to emphasise how SUPER HELLA KEEN MEGA MUCH INTERESTED you really are.
Before you get really excited, there is a cap on the number of ‘Super Likes’ you can dish out, because Tinder knows ya’ll would use and abuse the feature otherwise
CEO Sean Rad is spinning their cock-blocking a little differently though, reasoning that selective use of the feature indicates a certain ~ specialness ~:
“Because they’re so limited in number, a Super Like, or a ‘swipe up’, sends a more powerful signal, conveying an especially high level of interest. People like to know that someone finds them special, and we think this will lead to even better matches.”
The feature has launched with a video starring Victoria’s Secret hotties Erin Heatherton and Nina Agdal and produced by the same creative team behind Taylor Swift‘s now-iconic ‘Bad Blood’ video.
The story line is, in a nutshell: waitress-by-day-and-Tinder-superhero-by-night (Erin) spies some skeezy guys heckling a bookish-yet-smokin’ chick (Nina) in the corner of the diner at which she works. When Bookish Chick gets fed up with the unwanted male attention, she ‘Super Likes’ a guy on Tinder to help her out, only he doesn’t get there fast enough to kick the gross guys’ butts.
Enter Tinder Hero:
With the creaming of losers done and dusted, Tinder Hero is free to summon Bookish Chick’s perfect match through some kind of vortex.
Then he sits down at her table and she falls in <3.
THE END.
Watch the full video here:
Fun fact: Erin, apparently a longtime fan of Tinder, collaborated with the app on the direction/execution of the marketing campaign.
“What I like most about Tinder is that it has given women the power to decide who has the ability to communicate with them,” she said in a statement. “Super Like enhances these powers by allowing them to invite the people they want to engage with.”
Still not as good a Tinder add-on as a robotic arm that does the hard work for you, areweright?
‘Super Like’ is expected to roll out globally later this year (yep, because we’re a nation of Tinder frothers, they’re letting Australia play guinea pig).
