UK Prof Eats His Own Book On Live TV After Wrongly Predicting The Election

Spare a thought for Matthew Goodwin, a British professor whose overconfidence pre-UK election has led him to the absolute bizarrest form of rock bottom: eating his own book live on British TV.

Goodwin is an academic whose expertise lies mainly in British politics. So he wasn’t just spitting into the wind when, back in May, he tweeted this:

I’m saying this out loud. I do not believe that Labour, under Jeremy Corbyn, will poll 38%. I will happily eat my new Brexit book if they do

— Matthew Goodwin (@GoodwinMJ) May 27, 2017

Of course, as we all know, Labour pulled off the biggest swing since the 1940s and polled a whopping 40%.

Labour got 40%. Extraordinary. (Source: @BBCPolitics) #GE2017 pic.twitter.com/pxDg9v5t7l

— Michiel van Hulten (@mvanhulten) June 9, 2017

What does that mean? It means eat the book, please, Matthew. 

eat the book

— Jack Scanlan (@JackLScanlan) June 10, 2017

EAT THE FUCKING BOOK!!!!

— Daniel Hoffmann-Gill (@danielh_g) June 9, 2017

Hi Matthew, just wondering when you’re going to eat this book? Let me know!

— THE BOOK EATER (@rey_z) June 9, 2017

eat the book, matthew

— Gavia Baker-Whitelaw (@Hello_Tailor) June 9, 2017

pic.twitter.com/AbbRE6ih2s

— Roqayah Chamseddine (@roqchams) June 10, 2017

imagine doing all this and your legacy being “eat book” pic.twitter.com/yXpuWTVLgt

— THE BOOK EATER (@rey_z) June 10, 2017

And my friends. Matthew Goodwin, Matty boy, the madman, the absolute legend…

Ok. You win. I will be eating my book on Sky News at 4.30pm.

— Matthew Goodwin (@GoodwinMJ) June 10, 2017

This man just ate (some of) his book live on Sky News after making an incorrect #GE2017 prediction @GoodwinMJ pic.twitter.com/13IaFLaJvx

— Sky News (@SkyNews) June 10, 2017

Well, he ate some of his book, and that’ll do us quite nicely.

YOU ATE THE FUCKING BOOK!!!!

— Daniel Hoffmann-Gill (@danielh_g) June 10, 2017