Spare a thought for Matthew Goodwin, a British professor whose overconfidence pre-UK election has led him to the absolute bizarrest form of rock bottom: eating his own book live on British TV.

Goodwin is an academic whose expertise lies mainly in British politics. So he wasn’t just spitting into the wind when, back in May, he tweeted this:

Of course, as we all know, Labour pulled off the biggest swing since the 1940s and polled a whopping 40%.

What does that mean? It means eat the book, please, Matthew. 

And my friends. Matthew Goodwin, Matty boy, the madman, the absolute legend…

…he ate the book.

Well, he ate some of his book, and that’ll do us quite nicely.

Image: Twitter / @SkyNews.