Not many advancements in science are so stirring as to make all who gaze upon sit up as one and boldly declare “FUCKEN OATH,” but this is definitely one.
“We’ve really concentrated on fluid rehydration initially, so looking at a beer that doesn’t leave you as dehydrated. Certainly dehydration has been proposed as being one of the factors that increases hangover severity. We know from previous experiments in other fluids that sodium content in particular has a large influence over rehydration. But in the context of alcohol that research is less well-established.”
The group is also interested in people’s abilities to down pint after pint of delicious, ice cold Froth Whitlams without tiring of the taste – a phenomena known as “flavour fatigue.”
“People stop drinking beer not because they get sick of the taste of it, but because they have to be mindful of the consequences, whether they’re trying to avoid a hangover or they have to drive a car or they run out of money.”
The group, clearly doing the Lord’s work here, are wary about sacrificing taste at the expense of scientific function as well. After all, it’s all well and good to to produce a slab of David Lee Froths that won’t rot your brain, but if they taste like the devil’s dick then no one outside of beer-bonging 16 year olds are going to buy it. And that’s only if it’s cheap.
“It’s always about finding that balance between taste and physiological response. You obviously aren’t going to have anyone drink anything that’s unpalatable.”
Though they might be a little ways off the final product just yet – the group has handed down their second set of findings into the matter – the good news is you, yes YOU, can give them a bit of a helping hand and gee up the project.
