Coles has announced it’ll dim the lights and turn down the radio for an hour each week, as part of a new initiative to make a more inclusive experience for shoppers with difficulties processing sensory stimulation.

68 stores across Australia will participate in the Quiet Hour from 10.30am to 11.30am each Tuesday, after a successful trial run in conjunction with Autism Spectrum Australia (Aspect).

In addition, the volume will be turned down on beeping scanners, trolley collections will be paused, PA announcements will be restricted to emergencies, and trained staff will be on deck to help customers.

Those measures were designed to make the frequently hectic supermarket a little easier to navigate. That’s big news for shoppers and shoppers’ children on the autism spectrum, who may find the regular hubbub offputting.

In a statement, Aspect’s Linzi Coyle said the initiative also aims to establish a “‘no-judgement’ shopping space where people on the spectrum and their families can feel comfortable and welcome whilst grocery shopping.”

The announcement has been met with a positive response. Shoppers have taken to Facebook to voice their appreciation for the move, with others asking when the initiative will be rolled out at their local store.

Around 1 in every 100 Australians have an autism spectrum disorder, and a significant portion of that community might find shopping a lil’ easier because of this move.

Cop a squiz at the list of participating stores below:

  • NSW
    Banora Point
    Bega
    Brighton-Le-Sands
    Caringbah
    Castle Hill
    Epping
    Goulburn
    Inverell
    Kings Langley
    Lisarow
    Manly Vale
    Medowie
    Moss Vale
    Old Bar
    Pyrmont
    Ulladulla
    Wadalba
    Warners Bay
    Wattle Grove
    Wellington
  • QLD
    Cairns Central
    Caloundra
    Cleveland
    Everton Park
    Helensvale
    Kippa Ring
    Marsden
    Maryborough
    Mt Gravatt
    Mudgeeraba
    Newfarm
    Rockhampton South
    Toowoomba
    Townsville Annandale
  • SA
    Anzac Highway
    Mount Barker
    Park Holme
    Port Pirie
    Tea Tree Plaza
  • NT
    Casuarina – Bradshaw St
  • VIC
    Altona Meadows
    Balwyn East
    Belmont
    Benalla
    Brandon Park
    Brighton
    Brunswick West
    Burnside
    Cranbourne West
    Eltham
    Essendon Fields
    Ferntree Gully
    Fitzroy
    Langwarrin
    Newtown
    Pakenham Lakeside
    Prahran
    Ringwood
    Wendouree
  • WA
    Erskine
    Floreat
    Hillarys
    Kalgoorlie
    Margaret River
    Mundaring
    South Lakes
    Southern River
Source: News.com.au