Considering print publishing’s dubious current state, launching a “fashion comic” called “Petit Mal!” sounds about as feasible as launching a pornographic food magazine called “Buns, Melons and Hot Dogs”.
Still, that is exactly what Jonathan Zawada and Shane Sakkeus have done (launched a fashion comic not a phallus filled tome with gazpachos recipes – though I wouldn’t put it past them). Going by the enigmatic title of “Petit Mal!” Zawada and Sakkeus’ off-kilter fashion magazine is up to its second issue and with a limited run of 500 copies is sure to disappear quicker than David Copperfield. The fact that such a publication even exists in testament to the duo’s originality, eye for detail and love of pop culture.
Their collective body of work alone speaks volumes of the pair’s design expertise: BMW, V Magazine, Dazed and Confused, Follow Magazine, Lowdown, Tina Kalivas, Josh Goot, Ksubi, The Presets, Modular Records. With portfolios that could block out the sun the two have also been working on “Trust Fun” a cult fashion label (think hand dyed silks) and launched an irreverant fashion blog of the same name. CHECK IT OUT HERE.
PETIT MAL ISSUE 2 – RRP: $20.00 (ex. GST)
If you would like to know more about Petit Mal Issue number 2
please contact annie@trust-fun.com
Petit Mal! proves that with a little ambition, focus and design acumen anything is possible. Note to self. Look into the feasibility of launching a pornographic food magazine.
