Nine Entertainment Co. and Fairfax Media have announced plans to merge, in a deal set to combine each party’s frankly massive print, broadcast and digital assets.
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The deal is slated to bring the Nine Television Network, Nine’s online ventures (including little old PEDESTRIAN.TV), streaming platform Stan, real estate hub Domain, and all of Fairfax’s masthead newspapers and radio holdings under one jumbo umbrella.
Nine CEO Hugh Marks, who will lead the new company, described the resulting conglomerate as a “unique, all-platform, media business,” with the heft to reach “half of Australia each day through television, online, print, and radio.”
Nine shareholders will hold a 51.1% stake in the company while Fairfax shareholders will retain the rest, if you’re into that sort of info.
It is believed the merger will get the final rubber stamp by the end of the year.
Whether this means you’ll be able to binge Married At First Sight in Stan by 2019 remains to be seen.
