Compounding the historic bad vibes associated with a devastating calendar year in which 537 lives were lost to two separate aviation tragedies – Flight MH370 disappearing en route to Beijing in March and Flight MH17 being shot down over eastern Ukraine in July – a poorly thought out Malaysian Airlines competition asking Australian and New Zealand customers to share their bucket list destinations has come under fire for evoking death.
The embattled airline estimated to be haemorrhaging cash at a rate of $2 million per day made the monumentally dumb decision to launch a consumer promotion asking for submissions pertaining to “what and where would you like to tick off on your bucket list, and why.”
The bucket list being a compendium of things to experience, do or achieve before you die. The competition copy has since been changed “Win an iPad or Malaysia Airlines flight to Malaysia”.
