For-Tomorrow as the name might suggest is an online store and men’s fashion blog that coasts effortlessly ahead of the trend curve.
Priding themselves on attention to detail and close relationships with the labels they stock (which include Beat Poet, Saint Augustine Academy, Kornered, Material Boy and Trimapee) For-Tomorrow is the first place a Rick Owens, Gareth Pugh, Ann Demeulemeester or Number (N)ine enthusiast should look for Australian offerings at slightly more affordable price points. On the other side of the coin For-Tomorrow’s blog fiercely champions lesser known Australian designers (including Vincent&Vincent pictured above) their keen eye for new talent means F-T is the number one place to look for the next big Aussie designer.
As they explain: We are foremost an online store stocking select pieces from premium clothing labels. Our men’s focused blog is a collaboration of catalogues, look books and runway coverage in or relating to Australia and New Zealand…For-Tomorrow is foremost an online store with an approach to fashion based on an international aesthetic. This blog is menswear focused, providing a collaboration of catalogues, look books, news, event information and our own runway coverage in or relating to Australia and New Zealand.
The blog is also branching out into video editorial with For-Tomorrow-TV – offering behind the scenes coverage of Australia’s high end clothing labels. This first video covers the lookbook photo shoot from Saint Augustine Academy’s collection titled ‘Corpus Christi Carol’. Check it out below.