Is there anything better than a good, old-fashioned public stuff-up? Maybe when it’s on behalf of an entity like the Daily Telegraph!
Newspaper readers (there are dozens of them! Dozens!) today were baffled, and then delighted, to find that in some issues of the Daily Tele, a printing error had accidentally slipped in a page of the Sydney Morning Herald‘s Opinion section.
Yowzer! Today’s Daily Telegraph features @smh editorial pages. How did that happen?? pic.twitter.com/EH7SbaLgpg
— Sabra Lane (@SabraLane) April 24, 2019
If you thought it was an accidental page-shuffling, think again – this was a ghastly print media Frankenstein with the Daily Tele’s deranged ululations on one side of the page, and the SMH on the other.
So.. for those who doubt; here is a little video. pic.twitter.com/vCh2KHHgfx
— Sabra Lane (@SabraLane) April 24, 2019
The Tele tweeted an explanation, saying that “the error happened during the production process” at the printing facility that both papers share in Sydney‘s west.
Good morning readers, today @DailyTelegraph printed 2 pages from The Sydney Morning Herald in some editions. Both papers share the same printing facility in Sydney’s west and the error happened during the production process. We apologise for any confusion this has caused. pic.twitter.com/PzGSeLjlmH
— The Daily Telegraph (@dailytelegraph) April 24, 2019
They also apologised for any “confusion” that the stuff-up might have caused, and if you think the public has picked this up and run with it all the way to Comedy Town, you’d be absolutely right.
The @smh op ed pages being printed in today’s @dailytelegraph is, extraordinary. On so many levels. https://t.co/vyWJQBOfXT
— Zoe Curtis (@Zoe_Curtis_) April 24, 2019
It’s an Allocamelus! A mythical hybrid Heraldic that has the head of a donkey and the body of a camel!
Today’s Daily Telegraph features the SMH Anzac editorial pages https://t.co/GqGAJa7GsG
— Samantha Maiden (@samanthamaiden) April 24, 2019
I’d imagine there was some coffee ☕️ spittin’ out going on in @dailytelegraph households.@smh https://t.co/egfopn6ebE
— Norman Hermant (@NormanHermant) April 24, 2019
Geez. Might blow the heads off a few readers. Should come with a health warming. Good pickup.
— Bluey Mackenzie (@TrueBlueLew22) April 24, 2019
Thoughts and prayers with your readers trying to figure out what the squiggly lines arranged in rows that have replaced the usual pictures are
— Chris (@Lukeurmyson) April 25, 2019
For a brief moment in time, the Tele seemed like almost a source of informed journalism. Alas, a printing error.
— L’appel du vide (@PhilWaren) April 25, 2019
Lady at the cafe I’m in? “At last, something worth reading in Tele” Yep!
— Kim White (@Whit3Kim) April 25, 2019
A more fitting sign of the final descent into total absurdity of the Murdoch press I simply cannot imagine. Also, can we all agree that the so-called printing error was in fact the machinations of a disgruntled worker at the facility spying an opportunity to retire with a bit of a bang? Wherever you are, we salute you.
