Choice Confirms Why Students Shop At Aldi, Cites 50% Price Gap To Coles & Woolies

It is a truth universally acknowledged that a broke student in possession of virtually no $, must be in want of a cheeky bargain. 

Rite of passage ’tis when pursuing your academic dreams is irrevocably coupled with a diet of obscure, no-name goods imported from Austria; sold to you by the only chain of supermarket whose checkout staff are throned on swivel chairs – Aldi.

Consumer group Choice have today confirmed Aldi’s position as the cheapest supermarket in Australia is once again retained – citing lower costs in labour, rent and admin allowing for Aldi’s undercutting of supermarket giants Coles and Woolworths.  

Comparing a basket of the same goods at Coles, Woolworths and Aldi, Choice found an $87.09 difference between Aldi’s basket of its own brands and Coles’ basket of “leading” brands, and a $89.09 difference between Aldi’s basket of own brands, and Woolies’ basket of “leading” brands. 

While the difference between Coles’ and Woolworths’ home brands to Aldi’s brands was less stark ($26.18 and $30.99 respectively), there was no denying Aldi’s position at numero uno in terms of savings.

In 2008, the ACCC reported on a supposed “Aldi Effect” taking place in Australian shopping centres – where customers paid less for items at Coles and Woolworths if an Aldi store was in the vicinity. Today, Choice claims that the “Aldi Effect” is now “negligible”. 

However, a discrepancy in prices at Coles’ and Woolworths’ own stores does exist – when the location of stores are taken into account.

Choice today crowns Canberra as the cheapest city to buy a basket of 28 “leading brand” products and 3 fresh food items; while Albany, WA should be avoided like the plague, after being ranked the most expensive city to purchase the same goods.

State/Territory by State/Territory, ACT won out as the cheapest place to buy the basket of groceries; while Northern Territory was the most expensive. These figures may be skewed slightly, however, as samples from ACT and NT were the slimmest in Choice’s survey – with prices used from only 4 stores in ACT, and 2 stores in NT; compared to 18 and 12 in NSW and Victoria respectively. 

via SMH.

You can read Choice’s full report on the state of Australian supermarkets’ pricing over here.
Via ChoiceSMH.
Lead image by Alex Wong via Getty.