Yeah, alright, the meme is dead and buried, but hooly dooly Australia, you are showing precisely zero… restraint with your Netflix.
That’s what the latest figures on Aussie internet usage show, at least. In the final three months of last year, we collectively binged through a nearly-unimaginable 1.7 exabytes of data, which is also an enormous increase over the now-piddly 1.1 exabytes we absorbed over the final three months of 2014.
Oh, by the way, an exabyte is a million terabytes. So, uh, yeah.
While that increased usage can’t be placed solely placed on the shoulders of streaming services like Netflix, Stan, Pronto and others, the average Aussie internet consumer is getting around the concept. In response, garden variety consumers engorged themselves to the tune of 44 gigabytes per month in 2015, up from about 10GB per month in 2011.
It’s some interesting timing for the stats, too. Discussion/debate/flame wars about the NBN have somehow peaked right at this very minute, with nearly every established commentator and online denizen wanting to have a vent about how our infrastructure is impeding our ability to seamlessly stream anything – House Of Cards, obscure documentaries you end up watching out of option paralysis, whatever.
Anyway, Netflix alone now boasts over a million Aussie subscribers, and everyone else who isn’t about that life probably just hasn’t caught on to how well national treasure Ruby Rose has been handling herself of late. Onwards and upwards.
Source: The Sydney Morning Herald.
Photo: Netflix.
Photo: Netflix.
