Tyler The Creator Slams Will.I.Am For Making Terrible, Profitable Music

Will.I.Am wrote, produced, engineered, performed all instruments present and shared lead vocals on the song “My Humps”. “My Humps” reached number 1 on the ARIA music charts and reached the Top 10 in another 15 countries around the world. It is a song whose one redeeming quality is its use of the swannee whistle (the cowbell of this decade for sure). “My Humps” is the terrible sum of its terrible parts. In the lyrics the titular “humps” is rhymed with the words “lumps” and “bumps”. Then there’s the opening Fergie-delivered stanza of What ya gonna do with all that junk inside your trunk? I’m gonna get-get-get-get you drunk / Get you love drunk off my hump. The beat is derivative of about 30 hip-hop tracks The Neptunes produced three years prior – most notably Kelis’s “My Milkshake”, and the sleazy synth loop is just an ugly lazy piece of production. At the 2007 Grammy Awards “My Humps” won the Grammy for Best Pop Performance by a Duo or Group, which serves as indisputable proof that zero credence can be placed in the validity of the Grammy’s opinion about music. I really fucking hate “My Humps”, you guys.

Tyler, The Creator has embarked on an all-caps Twitter journey, tearing strips of the man behind “My Humps” Will.I.Am for making poisonous mass-produced earworms that are beneath his considerable talents. It’s not the first time Will.I. Am’s apparent predilection for
making terrible yet hugely profitable music – “butt shit” – has been
called out (just ask any pre-Fergie Black Eyed Peas fans). In terms of
pure talent the guy is like the Prince of commercial pop/hip-hop; he’s
an incredibly skilled multi-instrumentalist, songwriter, producer and
composer, yet, to quote Tyler The Creator, “He’s so talented but he’s
making butt shit to make bread. [Will.I.Am should] use the creativity
for something tight.

Tyler’s grievance with the Black Eyed Peas’ linchpin was ostensibly born after the latter offered up some advice along the lines of: making music you dislike in order to get paid is inevitable. In the words of Tyler, The Creator: “NIGGA SAID “THEN YOU MAKE A DECISION ON WHAT TO DO TO SURVIVE” NO NIGGA THATS NOT HOW IT IS FOR EVERYONE. IM NOT GONNA MAKE MUSIC I HATE”.

We’ll see how that pans out. Here’s the full rant:

Via Stereogum

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