The release date for the much-anticipated third album from Sri Lankan rapper and alleged Lady Gaga obsessive M.I.A. has been announced via blimp during Jay-Z’s epic set at Coachella.
Clever girl: Cash in on the trillions of people flocked to see Jay-Z and take your marketing moves from the books of reliable tire manufacturers.
The blimp had an advertisement for one of her forthcoming live shows with a message at the end announcing: “NEW ALBUM 6.29.10” so the countdown begins.
We’re predicting in the future more messages from hip types will be announced via blimp.
Blimp.
Via NME
Image by: Christopher Polk via Getty