You crazy for this one, Samsung Galaxy users. According to a live countdown on MagnaCartaHolyGrail.com, Jay-Z‘s all-star new album comes out in eight days (4th July 2013), and in an innovative ploy combining marketing smarts, music distribution and invaluable brand association with Shawn Knowles-Carter, the album will be available free of charge to the first one million Samsung Galaxy users who download the Magna Carta Holy Grail app that launched today.
The app site notes:
JAY Z’s new album “Magna Carta Holy Grail” comes to Samsung Galaxy [Eligible devices: Galaxy S 4, Galaxy S III, Galaxy Note II] fans first. Be among the first million to download the app on June 24th and get the album free July 4th, three days before the rest of the world. Get never before seen footage on the track’s inspiration and see JAY Z like you never have before.
Does Hov have enough pull to convert loyal brand devotees (notably, Apple) to trade handsets? Check out the new album trailer “One to Many” below and decide for yourself.