To celebrate the environmentally conscious wonder that is Splendour In The Grass the folks from Insight and General Pants have teamed up for a new campaign titled “Save The Planet, Eat Yourself”. And while it may be debatable whether “eating yourself” is a good thing I think we can all agree that saving the planet is a no-brainer.
To kick off proceedings the Insight crew have procured a 1972 Leyland double decker bus, refitted and painted it, flew all their surfers, skaters and artists to Australia and are doing a road trip from Sydney to Byron. They have also produced, in conjunction with General Pants, an exclusive, one-off merchandise tee for 2009. The tee features artwork by Steve Gorrow and will be available onsite at Splendour In The Grass. Check it out below as well as some shots of their Byron Bay pop-up store. Gee it’s gonna be a very busy weekend.