Like the great Bondi anthem once advised us, prepare to start doing fkn everything in your activewear.

Beyoncé has finally released her activewear brand IVY PARK, rendering other clothes superfluous within 2–4 months.

It debuted (where else?) on Instagram:

@weareivypark

A photo posted by Beyoncé (@beyonce) on


Within hours, however, those well-known inventors of activewear Lululemon accused her straight up ripping them off.

Lululemon Accuse Beyoncé Of Stealing The Very Concept Of Activewear

Here is Bey in IVY PARK: 

Introducing IVY PARK a new activewear brand for women. #IVYPARK

A photo posted by IVY PARK (@weareivypark) on

And here is Lululemon:

An easy way to pause in your daily routine anytime, anywhere: The moment stress occurs pause, close your eyes and observe your breath. Take 10 slow, deep, and rhythmic breaths. Inhale serenity; exhale stress.

A photo posted by lululemon (@lululemon) on

Hmmm, yes. I see it now. 

Lululemon Accuse Beyoncé Of Stealing The Very Concept Of Activewear

Perhaps it’s because Lululemon’s reputation for see-through yoga pants and a racist ex-CEO is still in tatters, or perhaps it’s because hell hath no fury like a Beyhive scorned, but the backlash was swift as hell and the offending tweet promptly deleted.

Lululemon’s scorned social media manager(s) then spent the next few hours reassuring anyone and everyone that that they meant no shade, no shade at all.


This is by no means an exhaustive list. #PrayForLululemon.

Anyway, the *more* important news is that IVY PARK drops in The Iconic, Glue, and Myer on April 14, so prepare to get your froth / sweat on.

Oh, and www.ivypark.com is a wild ride.

Lululemon Accuse Beyoncé Of Stealing The Very Concept Of Activewear

Photo: IVY PARK / Twitter.