Lululemon Accuse Beyoncé Of Stealing The Very Concept Of Activewear

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Published

March 31, 2016

Like the great Bondi anthem once advised us, prepare to start doing fkn everything in your activewear.

Beyoncé has finally released her activewear brand IVY PARK, rendering other clothes superfluous within 2–4 months.

It debuted (where else?) on Instagram:

@weareivypark

A photo posted by Beyoncé (@beyonce) on Mar 31, 2016 at 7:22am PDT

Within hours, however, those well-known inventors of activewear Lululemon accused her straight up ripping them off.

Here is Bey in IVY PARK:

Introducing IVY PARK a new activewear brand for women. #IVYPARK

A photo posted by IVY PARK (@weareivypark) on Mar 31, 2016 at 7:09am PDT

And here is Lululemon:

An easy way to pause in your daily routine anytime, anywhere: The moment stress occurs pause, close your eyes and observe your breath. Take 10 slow, deep, and rhythmic breaths. Inhale serenity; exhale stress.

A photo posted by lululemon (@lululemon) on Mar 25, 2016 at 12:20pm PDT

Hmmm, yes. I see it now.

Perhaps it’s because Lululemon’s reputation for see-through yoga pants and a racist ex-CEO is still in tatters, or perhaps it’s because hell hath no fury like a Beyhive scorned, but the backlash was swift as hell and the offending tweet promptly deleted.

Lululemon’s scorned social media manager(s) then spent the next few hours reassuring anyone and everyone that that they meant no shade, no shade at all.

@thatredheadfish We hear you loud and clear and have retracted our original post. We never meant any harm.

— lululemon athletica (@lululemon) March 31, 2016

@HonorableSo We heard where everyone was coming from and took it down.

— lululemon athletica (@lululemon) March 31, 2016

@jillianbowe We heard the feedback and it’s been removed. Thanks for calling us out.

— lululemon athletica (@lululemon) March 31, 2016

@OHTheMaryD We’re fully owning this and have retracted the original post.

— lululemon athletica (@lululemon) March 31, 2016

@retrofuture1 We agree, which is why the original post was deleted. We never meant to throw bows as we’re major fans of hers.

— lululemon athletica (@lululemon) March 31, 2016

@BrianMcLight We know that this was out of line and were not meaning any harm. We’re major fans of hers.

— lululemon athletica (@lululemon) March 31, 2016

This is by no means an exhaustive list. #PrayForLululemon.

Anyway, the *more* important news is that IVY PARK drops in The Iconic, Glue, and Myer on April 14, so prepare to get your froth / sweat on.