Australian eSports moved from strength to strength over the last couple of years, and this huge new deal is only gonna add fuel to the nerdy fire.

Today, movie lords, Hoyts, announced a partnership with Gfinity eSports Australia to open a chain of eSports arenas in existing Hoyts locations around the country. The first one will be in Sydney‘s Entertainment Quarter, set to open its doors in April this year.

The very first event to be hosted at the venue will be the inaugural Australian Gfinity Elite Series presented by Alienware. The arenas will be decked out with the very best gaming gear, along with full broadcast and production suites. It’s hoped that the venues will help attract the mounting number of pro gaming events heading our way, while hosting other matches all year round.

“We are delighted to announce our arena partnership with HOYTS, one of the world’s leading entertainment companies,” Gfinity eSports Australia incoming CEO, Dominic Remond, said in a press release.

“The Esport Arenas will be a game changer for eSports in Australia and will allow fans and players to enjoy the best gaming action within a high quality location.” 

Remond also noted the potential for showing tournaments and matches in Hoyts cinemas around the country, allowing fans to cop the action “on the big screen”.

“This will enable our fans and audiences to join in the excitement as we continue to position Gfinity eSports Australia as the leading eSports tournament and broadcast provider in the country.”

Hoyts is also stoked on the deal, with CEO, Damian Keogh, stating that the partnership will allow the company to “innovate, create and challenge the normal cinema going experience.”

 “It’s all part of our Experience More brand promise,” he said.

 It’s a huge win for Australian eSports and I can only imagine it will encourage more domestic tournaments, along with the influx of international events. With two AFL clubs already snatching up pro gaming teams, it’s just another step into the spotlight for eSports community.

Image: Hoyts / Gfinity eSports Australia