Fortnite‘s marketing team have really been stepping their game recently, with a whole heap of iconic objects from the game showing up in the real world. And not just in one place, either, they’re fucking everywhere.
It all started a few days ago when the game’s Durr Burger showed up in the middle of the Californian desert, complete with a bloke posing as some kind of hazard investigator. Those who showed up at the site were handed a business card that reads ‘Agent #3678’ and has the phone number ‘712-380-4091’ which, when called, plays the Fortnite sound effect for when something gets sucked into the rift.
What…. is this… I’m in the middle of the desert why is this here??? pic.twitter.com/oTMiGc0Wno
— Sela Shiloni (@selashiloni) July 6, 2018
https://twitter.com/DerpBoi3/status/1014992911216177152
https://twitter.com/Dillon_RT/status/1015710426712043520
Absolutely wild stuff. If you’re not into the game, a global event happened recently where a rocket was launched, making weird tears throughout the world. Epic Games is gearing up to launch its Season 5 content which will somehow relate to what’s going on here. There’s plenty of theories about what it will include, but most centre around a new map warping in through whatever those tears are.
Today, Epic Games is continuing to break the fourth wall, with Loot Llamas showing up all over Europe and the UK in cities like London, Barcelona, and Warsaw.
Fourth llama found in Warsaw, Poland. Debunks the France theory… wonder what all of this means 🤔 pic.twitter.com/QSmb3r6IlA
— TmarTn (@TmarTn) July 9, 2018
Fortnite llamas found in London, Cologne, and Barcelona
Potential real life Challenge: Search between England, Germany, and Spain
ARE WE ABOUT TO FIND THE TOMATO HEAD SOMEWHERE IN FRANCE?! pic.twitter.com/Sp1MiXx7vS
— TmarTn (@TmarTn) July 9, 2018
Oh my god this is fucking awesome a Fortnite llama found in London there is also one in cologne, Barcelona and Krakow pic.twitter.com/c9zwh2ob51
— Daniel Lloyd (@Lloyd795Dan) July 9, 2018
There is a #Fortnite llama in London, Covent Garden! They’re popping up all over Europe… So damn cool!! 😂 pic.twitter.com/3pwy3SDBGP
— Liam (@LiamTWiiN) July 9, 2018
As you can imagine, folks everywhere are losing their damn minds over the stunt.
Not going to lie. This is legit. How long can they keep upping their game?
— Cody Curnutte (@CodyNotCoty) July 9, 2018
I’m in awe. Never seen marketing like this before lol
— TmarTn (@TmarTn) July 9, 2018
Every company needs to take note. It Doesn’t matter if they are a game developing company or not every business can benefit from seeing what’s been done here to interact with the audience/consumer.
— Cody Curnutte (@CodyNotCoty) July 9, 2018
You can probably expect more shit to pop up before Season 5 kicks off next week, so keep an eye out. Not gonna lie, it would be pretty sweet if something showed up here in Australia.
