WATCH: Mad X-Men Is Here To Save The Future Of Advertising

This zeitgeist-surfing mashup of X-Men and Mad Men might be an ad for US chain Quiznos, but before you ask “What, you’re just posting ads now?” consider this: it’s… pretty good?

It features a storyline about the X-Men going back in time to stop Don Draper (which, frankly, is no less ludicrous than the real plot of the new X-Men), plus some surprisingly decent CGI. But the real stand-out is the guy who plays Don, who’s Hamm impression is pretty much pitch-perfect. Well played, sandwich shop. Well played.