Ghost Ned Stark says hi.
The inspired experiential marketing gurus at New Zealand’s SKY TV have devised an ingenious way in which to promote Game Of Thrones’ fourth season premiere AND let fans of the show level their torture porn crossbows at a fictional character so smug, sadistic and despicable as to warrant Justin Bieber comparisons, by erecting a 7m statue of King Joffrey, Lord of the Douche Bags, in the largest public square in Auckland.
Offering the chance “to bring down King Joffrey and make him pay for his wrongs” not by blade but by social media engagement, statue Joffrey’s inevitable demise will be facilitated by a rope attached to both his neck and a “large medieval winch” which will tighten with each submission of the hashtag #bringdowntheking.
A live stream of the square can be viewed at bringdowntheking.com, offering a front row seat to his downfall.
Uprising in 5, 4, 3, 2…
