In an 18 months too late eureka moment which has cost the network and its shareholders hundreds of millions of dollars in lost revenue, Channel Ten has officially announced that it should have diversified its bonds scheduling mix and not tried to target young people so much because young people are just way too busy sexting each other to pay attention and a historically fickle group of people who don’t really watch shows on television anyway. Also, those shows were bad.
As we noted last year: “A historically woeful ratings performance, buoyed in part by a well received Julian Assange mini-series, sport, and an obligation to launch as many permutations of MasterChef as possible, suggest a truly terrible year for the network, one which marked the ritual sacrifice of programming chief David Mott, The Shire, and the inexplicable production of some of the worst TV shows ever, one of which not even the second most talented member of Destiny’s Child could
save from being escorted behind the programming shed and euthanised.”
Ten’s new chief executive, Hamish McLennan, said the network will
drop its ‘‘extreme youth’’ focus and shift away from the
‘‘young’’ and ‘‘promiscuous’’ audience they have chased for so long.
‘‘We’re looking at a slightly older skew,’’ he said.
He would also like everyone to acknowledge that Ten’s (not his because he wasn’t even working there at the time) involvement in some of the worst young people TV shows ever ‘‘has hurt it greatly’’, perhaps irrecoverably.
“I’d just highlight what The Shire and Lara Bingle did to
us, I think we dislocated a lot of the audience, and I think it was a
type of program that did not reflect what we wanted to be,’’ he said.
He later called for a towel.
Via SMH
